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How many website based reviews are placed by real guests, and how many are fake. This was the subject of a study carried out by Professor Conrady and a number of hoteliers recently, with some surprising results.
Prof. Dr. Roland Conrady
University of Applied Sciences Worms, Germany
Mr. Malin Hapugoda
Managing Director, Aitken Spence Hotels, Sri Lanka.
Dr. Samia Little-Elk
Sleeping Disorder Consultant to Swissotel Hotels & Resorts.
Ms. Michaela Buck
Project Manager, Cruise Management at Hotelfachschule, Hamburg
Mr. Jan Tissera
President International Operations, TravelClick
Mr. Fabian Specht
Managing Director Europe, Middle East & Africa, IDEAS
Mr. Omer Z. Kaddouri
Executive Vice President & COO, Rotana Hotels
ITB Berlin 2012 ~ Day 1
Sights, sounds and opinion from the exhibition floor